Since 12th till 15th of April 2012 the XXII specialized exhibition “SPORTSIB-2012” will be held in the International Exhibition Centre “Novosibirsk ExpoCentre”.
Goods, technologies and services related to sports industry and outdoor activity will be featured at the exhibition: equipment and outfit, sportswear and footwear, facilities for caravanning, cycle touring and water activities, exercise equipment, goods for extreme sports, fishing and hunting equipment, and so on.
Siberian Region is the centre of running international sports competitions and tournaments in almost all kinds of sport, including the extreme ones – parachuting, yachting, snowboarding, diving. Status of the central ground is ensured not only thanks to sports events: that is exactly Novosibirsk, centre of Siberia, where significant branch event is annually held, the event which covers all aspects in the sphere of sports goods production and services rendering – “SPORTSIB” exhibition.
During the existence “SPORTSIB” has strengthened its status of All-Siberian event oriented at work with the leading representatives of sports industry and nowadays is the most popular brand of sports regional market.
Sports retail in regions is the most prospective line which needs development and support on the part of both business society and authorities. Taking it into account, besides numerous conferences, seminars and presentations the exhibition organizers have also added to the business programme regional meeting “Development of material and technical base for physical culture and sports activities”, where representatives of administration, sports federations and the leading companies interested in active sports popularization will take part.
“SPORTSIB” is a strategic marketing tool which helps manufacturers to enter the market and meet targeted audience, to establish necessary contacts for business strengthening and development.
Over 150 leading Russian and foreign companies annually take part in the exhibition. Among them are sports goods producers, trade companies, sports clubs, associations and organizations. Over 7000 visitors is an evidence of a growing interest in sports industry and expositions attract not only distributors whose task is to expand range of products, but also manufacturers.
The exhibition organizers consider such an activity to be reasonable. According to marketing research regional market nowadays is in the limelight of retailers and manufacturers for which active brand promotion policy may become a key competitive advantage: one of the exhibitions purposes is exactly new Russian and foreign developments promotion. Taking part in a specialized exhibition Russian and regional companies get a unique chance to enter the market with competitive offers and show their products together with the acknowledged industry leaders.
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